New YouGov research, 1,020 UK HR leaders

How HR leaders hit their 2026 goals without new budget or admin

  • 1,020 HR leaders
  • YouGov research
  • Free, instant access

1,020 UK HR leaders, one pattern. The ones hitting their 2026 goals are doing one thing the rest are not. This free report shows what it is.

Over 1,000 HR leaders told us their top priorities for 2026:

  • Increasing productivity 30.6%
  • Building a better EVP 21.3%
  • Improving engagement and wellbeing 18.4%

The report shows how to move all three at once.

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A brand new research report brought to you by:
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Free and instant · 1,020 HR leaders surveyed

Inside the report

What you will find inside.

Four things you can use in your next budget meeting.

The Benefits Blind Spot report by Toothfairy and YouGov
Budget

The budget case

The three numbers that get a new benefit past finance.

Absence

The absence blind spot

Why most employers cannot see what is really driving sick days.

Provision

The overlooked benefits

The in-demand benefits that the majority of employers still do not offer.

Checklist

The five-point test

Five tests any benefit must pass to earn its place.

The research

Answers from 1,020 HR Leaders.
Here is what they said.

A first look at the data. The report shows what it means for your 2026-2027 plan.

01

2026-2027 priorities

What is your biggest HR priority for next year?

  • Workforce productivity and performance31%
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02

Evaluation criteria

What concerns you when evaluating new benefits?

  • Cost and internal budget justification49%
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03

Absence visibility

How are you recording unplanned absence?

  • By specific cause38%
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04

Current provision

What type of dental provision do you offer?

  • My business does not offer a dental provision45%
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Base: 1,020 UK HR and benefits decision makers. Fieldwork 28 May to 17 June 2026.

Get the full picture before your 2027 plan is locked.

Free YouGov research. Instant access. Work email only.

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