The fit
Nothing to cancel or replace
Keep everything you already offer (if you want to). Toothfairy runs alongside, or on its own. It layers on top. No procurement war required.
The UK's #1 on-demand dental benefit
The benefit youremployees actuallythank you for
- Attract better talent
- Increase retention
- Stand out in offers
A real dentist in their pocket.
A real dentist in their pocket, in minutes. Works with whatever you already offer, or on its own.
- Employees see a dentist in minutes, from anywhere
- Works alongside any dental benefit you already have
- Live in days, near-zero admin for HR
- One fixed cost, no surprises
Dentist online
Avg. reply under 2 min
Limited quarterly intake
Trusted by 1M+ employees at 1,300 companies
How it fitsWe're the reason dental benefits
We're the reason dental benefits
can finally be used.
Most dental benefits go unused because getting seen is hard. Toothfairy fixes the "can someone see me right now" hassle.
Why it works
Friction is why benefits can't be used
Toothfairy makes everything simpler. No forms. No phoning six practices. No waiting weeks. Open the app, and talk to a dentist in minutes.
The outcome
Employees can finally use the dental benefit
High benefit utilisation. Employees who mention the benefit in surveys, offer letters that look stronger, and people who thank you for adding Toothfairy.
How it works
A dentist for every employee, in minutes.
01
Instant access
Chat with a UK dentist, 24/7
Real dentists reply in minutes, any hour, without leaving work.
Skip the waiting room
02
Get seen virtually
Video consults and virtual exams
Dentists spot decay, gum disease and other issues before they escalate.
Problems caught early
03
Unlimited access
Triage and prevention plans
Clear next steps and a personal plan, so small issues stay small.
Fewer clinic visits
04
Physical dentist needed?
Priority clinic access
When a chair is genuinely needed, we find the nearest available clinic, fast.
UK-wide network
Plus member perks, including discounted cosmetic treatments.
Free info pack
Want the full picture before a single call?
Plans, tiers, case studies, comparison, and how Toothfairy works, all in one document. No demo required.
Reviews
What members say.
Trustpilot“Brilliant at seeing me at such short notice, when I was unable to see my own dentist.”
Trustpilot“The care, advice, speed and convenience of my online appointment was fantastic.”
Trustpilot“A great app for the quick fix, especially with the NHS situation around getting a dentist. If you need quick relief, Toothfairy is the app to choose.”
Rated Excellent on Trustpilot · 4.8 / 5
After Toothfairy's rollout
What your team will be saying once it's live.
The kind of reactions employers hear after rolling out Toothfairy.
Best thing my company has addedI emailed HR just to say thanksOur benefits team nailed this oneFeels like my employer actually caresThe perk I tell my friends aboutDid not expect to love a work benefitWhoever chose this, thank youBest thing my company has addedI emailed HR just to say thanksOur benefits team nailed this oneFeels like my employer actually caresThe perk I tell my friends aboutDid not expect to love a work benefitWhoever chose this, thank you
Sorted my toothache on a SundayTwo minutes to reach a dentistNo forms, no waiting roomsSaw a dentist from the sofaFixed before it got expensiveEasier than booking a haircutThe app just worksSorted my toothache on a SundayTwo minutes to reach a dentistNo forms, no waiting roomsSaw a dentist from the sofaFixed before it got expensiveEasier than booking a haircutThe app just works
My kids love the brushing videosUsed it twice in a monthMy whole family asks about itAdvice at 11pm when it matteredChecked my son's wobbly fillingHalf my team uses it monthlyActually feels like a perkMy kids love the brushing videosUsed it twice in a monthMy whole family asks about itAdvice at 11pm when it matteredChecked my son's wobbly fillingHalf my team uses it monthlyActually feels like a perk
Why dental
Dental covers 100% of your workforce.
Most benefits reach a fraction.
Share of your workforce each benefit is relevant to
UK averages, 2022–2023
- Cancer pathways3%
- Fertility support4%
- Menopause support11%
- Mental health (clinical)17%
- Financial wellbeing24%
- MSK / Physio28%
- GP / Healthcare access78%
- Dental100%
1007550250
0%
0%
0%
0%
0%
0%
0%
100%
Cancer pathways
Fertility support
Menopause support
Mental health (clinical)
Financial wellbeing
MSK / Physio
GP / Healthcare access
Dental
Sources: ONS Labour Force Survey 2023; NHS Psychiatric Morbidity Survey; HSE MSK Report 2023; CIPD Health & Wellbeing 2023; FCA Financial Lives Survey 2022; Macmillan Cancer Support 2023; NHS Business Services Authority 2022/23.
87%
87% of employees rate Dental as essential or differentiator. Does your employee value proposition already include it?
Leavers this year150
What turnover costs you a year
£4,592,250
Saved with a 2% retention improvement
£612,300
Retention calculatorWhat does losing
What does losing
good people cost?
A benefit employees love is one of the cheapest retention levers you have. Run your numbers.
79% would take better benefits over a pay rise (Glassdoor)87% rate dental as essential or a differentiator
How we calculate this
- Replacing one employee costs £30,614 on average (£5,433 to hire, plus lost productivity over about 28 weeks). Scaled to your average salary.
- UK average staff turnover is around 15% a year; hospitality and frontline run far higher.
- A benefit employees genuinely value typically improves retention by 1 to 5%. Move the slider to stress-test it.
Sources: Oxford Economics and Unum, The Cost of Brain Drain; CIPD turnover benchmarking, 2025.
How we compare
How Toothfairy compares.
Most affordable  | Other dental benefits | Private medical cover | |
|---|---|---|---|
| Typical cost | £ | ££ | £££ |
| Cover for dental treatments | |||
| Emergency digital dentist | |||
| 24/7 dentist supervision | |||
| Personalised prevention plans | |||
| Virtual exams |
Give your people the benefitthey will thank you for.
“This benefit is helping to alleviate concerns, give access to dental and prevent time off work.”
Senior Benefits ManagerDHL
No pricing surprises · No system integration · Live in days